FlyerBuzz Knowledge Centre
Your comprehensive guide to direct mail campaigns, coverage areas, printing, distribution, and everything you need to know about working with FlyerBuzz.
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Getting Started
Learn the basics about FlyerBuzz and how to begin your first campaign
How do I create an account on FlyerBuzz?
To create an account, click on the 'Sign Up' button located in the top right corner of our homepage. You will be prompted to enter your email address, create a password, and provide some basic contact information. Once submitted, you'll receive a verification email to activate your account.
What services does FlyerBuzz offer?
FlyerBuzz specializes in comprehensive flyer distribution services, including campaign planning tools, professional printing, precise geographic and demographic targeting, and reliable delivery across various regions. We aim to simplify your marketing efforts from design to doorstep.
Is there a tutorial or guide for new users?
Yes, we offer a 'Getting Started Guide' accessible from your dashboard after logging in. This guide provides step-by-step instructions on how to set up your first campaign, utilize our Campaign Planner, and understand our service offerings. We also have video tutorials available in our 'Help Center'.
What are the minimum requirements to start a campaign?
To start a campaign, you'll need a registered account, a clear understanding of your target audience and distribution area, and your flyer artwork (or you can use our design services). A minimum order quantity for flyers applies, which varies by region and distribution type.
Campaign Planning
Understand how to plan and optimize your direct mail campaigns
What are the booking deadlines for a distribution campaign?
Booking deadlines typically vary based on the campaign's size, target area, and desired start date. We generally recommend booking at least 2-3 weeks in advance for standard campaigns, and even earlier for large-scale or complex distributions to ensure optimal planning and execution.
What is the FlyerBuzz Campaign Planner and how does it work?
The Campaign Planner is an intuitive online tool that guides you through the process of setting up your flyer distribution campaign. It allows you to select target areas, define demographics, choose distribution dates, and get instant quotes, all in one place.
How can I define my target audience effectively using the Campaign Planner?
Our Campaign Planner allows you to define your target audience by selecting specific postal codes, neighborhoods, or even drawing custom areas on a map. You can also filter by demographic data such as average household income, age groups, and property types, where available.
Can I save my campaign progress and come back to it later?
Yes, the Campaign Planner automatically saves your progress as a draft. You can access your saved campaigns from your dashboard under 'My Campaigns' and resume editing at any time before final submission and payment.
What key factors should I consider when planning my flyer campaign?
Consider your campaign objectives (e.g., brand awareness, sales), your target demographic, the geographic area, the timing of your distribution, and the design and message of your flyer. Our Campaign Planner helps optimize these factors for maximum impact.
How do I start a new campaign?
To start a new campaign, navigate to the 'Campaigns' section in your dashboard and click on 'Create New Campaign'. Follow the guided steps to define your objectives, target audience, budget, and schedule.
Can I track my campaign's performance in real-time?
Yes, our platform provides a real-time analytics dashboard where you can monitor key performance indicators (KPIs) such as impressions, clicks, conversions, and return on ad spend (ROAS).
How long does it take to launch a new campaign?
The launch time varies depending on the complexity and scope of the campaign. Simple campaigns can be live within 24-48 hours, while more complex ones might require a few days for setup and approval.
What are the best practices for optimizing my campaign budget?
To optimize your budget, regularly monitor your campaign's performance, identify underperforming ads or keywords, and reallocate funds to higher-performing areas. A/B testing different creatives and targeting options can also help.
Printing
Get answers about design, file formats, and printing specifications
What printing options are available for my flyers?
We offer a range of printing options including various paper stocks (e.g., gloss, matte), different weights (e.g., 130gsm, 170gsm), and sizes (e.g., A6, A5, A4, DL). You can also choose between single-sided or double-sided printing and full-color or black & white.
Can I upload my own artwork for printing?
Absolutely! You can upload your print-ready artwork directly through the Campaign Planner. Please ensure your files meet our specifications for optimal print quality. We accept common formats like PDF, JPEG, and TIFF.
What are the file format and resolution requirements for print-ready artwork?
For best results, we recommend uploading PDF files with a minimum resolution of 300 DPI, in CMYK color mode, and with a 3mm bleed on all sides. Our website provides detailed artwork guidelines and templates to assist you.
What is the typical lead time for printing flyers?
Printing lead times typically range from 3 to 5 business days, depending on the complexity of your order and current production volume. This does not include distribution time. You will receive an estimated completion date during the order process.
Coverage & Targeting
Explore our service areas and targeting capabilities
How do I select specific geographic areas for distribution?
Our interactive map tool within the Campaign Planner allows you to precisely select your desired distribution areas. You can search by postal code, city, or draw custom boundaries to ensure your flyers reach the exact neighborhoods you intend.
What demographic targeting options are available?
We offer advanced demographic targeting based on publicly available data, including average household income, property type (e.g., detached, semi-detached), and age ranges. These options help you refine your audience and maximize campaign effectiveness.
Can I exclude certain addresses or areas from distribution?
Yes, our system allows you to specify exclusion zones or individual addresses where you do not wish your flyers to be delivered. This is particularly useful for avoiding competitors' locations or areas with specific restrictions.
How accurate is FlyerBuzz's coverage data?
Our coverage data is regularly updated using the latest postal information and mapping technologies. We strive for high accuracy to ensure your flyers reach the intended households within your selected target areas. Our distribution teams are trained to follow precise routes.
Distribution
Learn about our delivery methods and distribution process
How does FlyerBuzz ensure reliable distribution?
We employ a dedicated team of trained distributors who follow optimized routes. Our distribution process includes GPS tracking, supervisory checks, and post-distribution audits to ensure high delivery rates and accountability for every campaign.
What are the different distribution methods available?
We primarily offer door-to-door distribution to residential addresses. Depending on the region and campaign type, we may also offer business-to-business (B2B) distribution or hand-to-hand distribution in high-traffic areas. Please inquire for specific options.
Can I track the distribution progress of my flyers?
Yes, for most campaigns, we provide access to a client portal where you can monitor the progress of your distribution in real-time via GPS tracking. Post-distribution reports, including completion maps, are also provided upon campaign conclusion.
What happens if a flyer cannot be delivered to an address?
Our distributors are instructed to deliver to all accessible residential letterboxes. If an address is inaccessible (e.g., gated community without access, 'no junk mail' sign, or unsafe conditions), the flyer will not be delivered to that specific address. These instances are typically minimal.
Scheduling
Understand booking deadlines and distribution timelines
How far in advance do I need to schedule a distribution?
We recommend scheduling your distribution at least 2-3 weeks in advance, especially for larger campaigns or during peak seasons, to ensure availability and optimal planning. Minimum lead times can be as short as 5 business days for smaller, local campaigns.
Can I choose specific distribution dates or timeframes?
Yes, our Campaign Planner allows you to select your preferred distribution week or specific dates, subject to availability. We will do our best to accommodate your requested schedule, but flexibility is sometimes required during high demand periods.
What if I need to change my distribution schedule after booking?
Changes to your distribution schedule are possible, but subject to our cancellation and amendment policy. Please contact our support team as soon as possible. Fees may apply depending on how close the change request is to the scheduled distribution date.
Are there peak seasons for distribution that affect scheduling?
Yes, certain times of the year, such as holiday seasons (e.g., Black Friday, Christmas) or specific promotional periods, can experience higher demand. Booking well in advance during these times is highly recommended to secure your preferred slots.
Pricing & Quotations
Get clarity on pricing and how quotations are prepared
How is pricing calculated for FlyerBuzz campaigns?
Pricing is calculated based on several factors: the quantity of flyers, the selected paper stock and printing options, the size and density of your target distribution area, and the chosen distribution method. Our Campaign Planner provides transparent, instant quotes.
Can I get an instant quote for my campaign?
Yes, our Campaign Planner tool is designed to provide instant, real-time quotes as you configure your campaign parameters. Simply adjust your selections for quantity, area, and services, and the price will update automatically.
Are there any hidden fees or additional charges?
No, FlyerBuzz is committed to transparent pricing. The quote generated by our Campaign Planner includes all standard costs for printing and distribution based on your selections. Any optional services or special requests will be clearly itemized.
What payment methods does Flyer Buzz accept?
We accept Interac e-Transfer, EFT/bank transfer, and credit card (Visa/Mastercard).
Payment instructions are provided securely with your invoice or order confirmation. Credit-card payments are subject to a 6% processing fee and may require additional processing time.
Payment Security: Flyer Buzz will never notify you of a change to our banking or e-transfer information solely by email. If you receive different payment instructions, please verify them with us by phone at (416) 913-1390 before sending payment.
Operational Rules
Key operational guidelines and requirements for all campaigns
What are FlyerBuzz's terms and conditions for service?
Our full terms and conditions are available on our website. They cover aspects such as service agreements, payment terms, cancellation policies, intellectual property, and liability. We encourage all clients to review them before placing an order.
What is the cancellation policy for campaigns?
Cancellation policies vary depending on the stage of your campaign. If printing has not commenced and distribution is more than 7 business days away, a full refund may be issued. Partial refunds or credits may apply for later cancellations. Refer to our T&Cs for details.
How does FlyerBuzz handle customer complaints or issues?
We take all customer feedback seriously. If you have a complaint or issue, please contact our customer support team via phone or email. We aim to respond within 24-48 hours and work diligently to resolve any concerns in a fair and timely manner.
What are the guidelines for flyer content and design?
Flyer content must be legal, ethical, and not contain any offensive, misleading, or inappropriate material. We reserve the right to refuse distribution of content that violates our guidelines or local regulations. Detailed content guidelines are available in our Help Center.
FlyerBuzz Services
What is FlyerBuzz Smart Distribution™?
FlyerBuzz Smart Distribution™ is our proprietary system that uses advanced demographic data and mapping technology to target your ideal customers with precision, ensuring your flyers reach the most receptive households and maximize your campaign's impact.
Distribution Coverage
Do you offer Canada-wide distribution services?
Yes, we provide comprehensive Canada-wide distribution services. Whether you're targeting major urban centers or specific rural communities across any province or territory, we can help you reach your audience effectively.
Mailing Services
How do Canada Post mailings work with FlyerBuzz?
We can seamlessly integrate your flyer distribution with Canada Post's unaddressed admail service. We manage the entire process, from printing and preparation to submission and delivery, ensuring compliance with all Canada Post regulations for a smooth campaign.
Campaign Documentation
What is a Statement of Mailing (SOM) and why is it important?
A Statement of Mailing (SOM) is an official document provided by Canada Post that confirms the quantity, type, and date of your mailing. It serves as crucial proof of delivery and is essential for tracking, auditing, and verifying the completion of your campaign.
Campaign Management
Can I track the progress of my distribution campaign?
Yes, through our dedicated client portal, you can monitor the real-time progress of your distribution campaign. This includes delivery status updates, detailed reports, and insights into your campaign's performance.
Services
What types of materials can FlyerBuzz distribute?
We distribute a wide range of materials, including flyers, brochures, postcards, product samples, magazines, and more. Please contact our team to discuss your specific material requirements and any potential limitations.
What types of advertising services do you offer?
We offer a comprehensive suite of advertising services including digital marketing (SEO, SEM, social media), content marketing, email marketing, and traditional advertising (print, radio, TV).
Do you offer custom campaign strategies?
Absolutely! We understand that every business is unique. Our team of experts can work with you to develop a tailored campaign strategy that aligns with your specific goals and budget.
What kind of support is available if I have issues?
We offer 24/7 customer support via email, live chat, and phone. Our dedicated support team is ready to assist you with any technical issues or campaign-related queries.
Can I integrate my existing CRM with your platform?
Yes, our platform supports integration with several popular CRM systems. Please check our 'Integrations' section or contact support for a list of compatible CRMs and setup instructions.
Billing
How is billing handled for my campaigns?
Billing is typically done on a monthly basis, or upon reaching a pre-defined spending threshold, whichever comes first. You can view your invoices and payment history in the 'Billing' section of your account.
What is your policy on campaign cancellations?
Campaigns can be cancelled at any time. Depending on your contract terms, a pro-rated refund may be issued for any unused services or budget. Please refer to our terms of service for full details.
Explore More Resources
Campaign Planner™
Start planning your direct mail campaign with our intelligent planning tool.
Coverage & Targeting
Explore our service areas and advanced targeting capabilities.
Distribution Methods
Learn about our distribution options and distribution process.
Printing Services
Discover our printing options and design specifications.
Ready to Get Started?
Have a specific question? Our team is here to help you plan the perfect campaign.